Mad Money Film Title

MAD MONEY FILM TITLE

Mad Money is a film directed by Callie Khouri.
The film is a comedy starring Queen Latifah, Diane Keaton and Katie Holmes. The story is about how 3 down and out women who tried to steal money from the Federal Reserve.

The concept of the main title I designed was inspired by the idea of “new money”. Taking regular bills and adding hyper colors to it, dissecting each element and using it graphically to introduce the actors name.

The title sequence was created at Shine Studio with additional creative direction from Michael Riley.

PROJECT TYPE:

Film Title Design, Motion

MY ROLE:

Concept, Designer / Animator

CREDITS & COLLABORATORS:

Michael Riley (Creative Director)

Bob Swensen (Executive Producer)

Zee Nederlander (Animator)

AGENCY:

Shine Studio

CLIENT:

Overture Films

Millennium Films